About NU GUI
NU GUI helps carriers, resellers and enterprises deliver reliable communications and data-driven marketing at scale — with a focus on better connectivity, lower cost per minute, and clear reporting.
Our origin story
NU GUI was established in 2018 through the merger and rebrand of We Sell Solutions (WSS) — which had long provided VoIP, bulk SMS, cloud PBX, campaign automation and data management with a hands-on, results-first approach.
The rebrand consolidated those strengths into a single, focused company built for modern telecom needs.
Leadership
NU GUI is led by CEO Wesley Burgess, whose background spans telecommunications, contact-centre optimisation and business intelligence — with prior leadership at Teleforge and Proforge, and as MD of We Sell Solutions.
His north star has stayed the same: help businesses connect better, sell smarter, and operate more efficiently.
What we do
Voice & Call Control
VoIP, SBC/PBX, advanced routing, failover.
Messaging & Campaigns
Bulk SMS and automated outreach.
Engagement & Data
Lead data management and database tools.
Who we serve
Carriers (Tier 1 & 2)
High-volume environments with complex routing, analytics and governance needs.
Resellers (Tier 3)
White-label-ready platforms, fast onboarding and go-to-market support.
Enterprises & Contact Centres
Streamlined operations, lower costs and better customer conversations.